02
(ad)Ventures
A portfolio of companies, brands, and creative ventures: each one a bet on something worth building. Not a holding company slide deck. A body of work.
11
Ventures
20+
Years Building
8
Active Flagships
2
Cities
01
Flagship Ventures
01
Active
Branding & Identity Agency
Omythic is a branding and identity agency in Louisville, Kentucky. Referral only. We don't pitch, cold call, or buy our way up a search page, and we still rank first for "branding agency" on Google with zero ad spend. What we build is brand infrastructure: the full governing system that decides how a company gets seen, understood, and chosen.
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02
Active
Web Design & Development Studio
Web Wishery is a web design and development studio in Louisville and the build arm of the Omythic collective. We take a finished brand and turn it into a site people can actually use. You bring the direction. We bring the build. Fast, clean, and made to last.
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03
Active
AI Search Optimization
Agency AEO is an AI search optimization agency in Louisville's NuLu district. When someone asks ChatGPT, Perplexity, or Google's AI who's good at what you do, we make sure your name is the answer that comes back. Old search rewarded ten blue links. AI search rewards one answer and hides the rest. We optimize for that answer.
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04
Launching 2026
Video Podcast & Lifestyle Media
A Life Well Lit is a video podcast filmed on Louisville's Whiskey Row, built for founders, builders, and tastemakers with taste, purpose, and the means to match. Featuring The Circle, a rotating cast of the genuinely interesting. Launching 2026.
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05
Active
Web Design & Development
Makespace is a web design and development company in Louisville, founded by Mark in 2006 on a handshake and about five hundred dollars; Rob Miles joined as a partner three months later. Trends came and left. Makespace kept shipping. The unglamorous work that keeps businesses online and working. Twenty years in. No plans to stop.
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06
Opening 2026
Ideation Lab & Creative HQ
The Epiphery is an ideation lab and creative headquarters at 209 East Main Street in Louisville, and the home base for the entire collective. Brand strategy, creative production, and agency operations for Omythic, Web Wishery, and Agency AEO all run out of this building. The room where the thinking happens first and the invoicing happens later.
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07
In Development
Directory Network & Ad Platform
Atluxa is a consumer directory network and advertising platform, wired for SEO and AEO. The pipes, not the poster. Most brands rent reach from platforms that change the rules overnight. Atluxa is about owning the channel instead of leasing attention by the click. Not live yet. It launches when it's right, not when it's rushed.
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08
PalmerKnows
Active
Consulting, Coaching & Speaking
PalmerKnows is the consulting, coaching, and speaking practice of Mark Palmer, running since 2016. Outside reads from someone who has actually built the thing. Rooms served include SMPS, the Bellarmine MBA program, and D2 Cincinnati.
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The Extended Portfolio
02
Portfolio & Stakes
09
Stake
Holding Company
Oktopii LLC is a holding company. Stakes in businesses I believe in, run by people who don't need me hovering. The portfolio includes Sesh, Onyx + Rose, and Benevolent Impact.
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10
Active / Stake
CBD & Wellness Brand
Onyx + Rose is a CBD hemp and functional mushroom wellness brand founded in 2018 by Katy Hearn. Organically grown American hemp, third-party lab tested, no chemical cocktail, no hand waving. Held under Oktopii.
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11
Sold / Legacy
Digital Marketing & Creative Agency
OOHology was a full-service digital marketing and creative agency in Louisville, co-founded in 2009 and named in 2010 over sake downtown. Grew to sixty-eight people. Sold in August 2018, wound down in 2020. The reputation didn't.
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“Every great brand started as a bet nobody else would make.”
The Next Move Is Yours
The brands that last twenty years start with one conversation.
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© 2026 Mark Andrew Palmer
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