The Phone Started Ringing From Texas
· 7 min read
Agency AEO ranked nationally for AI search optimization before Mark Palmer knew it. Calls came from Texas, South Carolina, D.C., and England. Here is why.
Mark Andrew Palmer is a creative director and brand strategist in Louisville, Kentucky. He is the founder of Omythic and nine other ventures.
· 7 min read
Agency AEO ranked nationally for AI search optimization before Mark Palmer knew it. Calls came from Texas, South Carolina, D.C., and England. Here is why.
· 5 min read
I made a deck of cards. Fifteen brand archetypes, a stack instead of a single card, a free reading, and a council room where three of them argue about your problem. The tour.
· 6 min read
Since 2023 we've been making magic in the lower level of Louisville's Hughes Building. Now the room gets its own name. Introducing the Epiphery at epiphery.com. Doors open 11.11.2026.
· 9 min read
People keep asking what the occasion is. Wrong question. An essay on suits, champagne, bourbon hostages, and why waiting for permission to enjoy your own life is the only real fashion crime.
· 5 min read
Everybody can scroll. Almost nobody can sit still. A guide to doing nothing on purpose, learned fifty years late from a porch in the West End.
· 8 min read
The other day I made a post that ruffled some feathers. Good. Feathers exist to be ruffled. The post said this: if you are thinking about hiring a professional agency to build your website right now, or you already signed the paperwork, stop and talk to me first.