A photo essay exploring the intersection of craft spirits and creative process.
Photography
Bourbon
Creativity
Louisville
Written by
Mark Andrew Palmer
Creative Director & Brand Architect
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Table of Contents
Louisville is bourbon country. And when you build a creative studio on Whiskey Row, the spirit of the place seeps into the work, literally and figuratively.
Over 30 nights last fall, I brought my camera into the studio after hours. No brief, no client, no deadline. Just bourbon, ambient light, and whatever the muse decided to deliver.
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Studio light through bourbon glass, 11:47 PM
The Rules of the Bourbon Sessions
No client work. This is personal.
No editing until the next morning.
One bourbon, neat. No more, no less.
Shoot until the feeling stops.
Never explain the work.
“Bourbon doesn't solve problems. But it does improve the meeting.”
These images aren't about bourbon. They're about what happens when you remove the pressure to perform and just let the creative process breathe. Sometimes the best work comes from the spaces between the work.
Season two of the Bourbon Sessions begins this spring. Follow along.
Topics
Photography
Bourbon
Creativity
Louisville
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About the Author
Mark Andrew Palmer
Mark Palmer is a creative director, brand architect, and digital advertising expert based in Louisville, Kentucky, with offices in Cincinnati and Nashville, serving clients worldwide. He is the founder of Omythic, Agency AEO, Makespace, Web Wishery, A Life Well Lit, and several other active ventures. He has been making brands, companies, and waves since 2006. This is his digital home base.