Skillset
/
Web Design
04
Discipline
Digital Experiences & Conversion Architecture
“A website is not a brochure. It is your hardest-working employee, and it never sleeps.”
Start a Web Design Engagement
All Disciplines
What’s Included
Designing digital experiences that balance beauty with conversion. Every pixel with purpose. Through Web Wishery and Omythic, the work includes bespoke web design and development for brands that refuse to blend in, from single-page brand sites to complex multi-property platforms.
The approach is design-led but conversion-aware. Beautiful sites that do not convert are art projects. Ugly sites that convert are temporary. The goal is always both: something that makes people stop scrolling and then makes them take action.
Deep experience with WordPress, custom builds, Webflow, and modern frameworks. But the platform is never the point. The experience is the point. How does someone feel when they land on your site? Do they trust you? Do they understand what you do? Do they know what to do next? Those are the questions that matter.
Philosophy
Design is not decoration. It is decision-making made visible. Every element on the page should earn its place or get cut.
#1
Google rank earned by design + content
100+
Sites designed & shipped
20+
Years designing for the web
0
Templates used. Ever.
02
The Process
Step 01
Business goals, audience, and the single most important action a visitor should take. Everything downstream answers to that.
Step 02
Sitemap, content hierarchy, and conversion paths, designed before a single pixel. Structure is strategy.
Step 03
A design language built from your brand, not a template. Desktop, tablet, mobile: designed, not just squeezed.
Step 04
Clean, fast, SEO-ready development on the right platform for your team: custom, WordPress, or Webflow.
Step 05
QA, analytics, redirects, search indexing, and a training handoff so your team actually owns the site.
Engagement Model
Web projects are delivered through Web Wishery with Mark leading design direction. Every project is custom. No templates, no shortcuts, no compromise.
Investment
Bespoke brand sites typically start in the low five figures. Complex platforms, e-commerce, and multi-property builds are scoped to requirements.
04
Questions
01
Brand sites typically run eight to twelve weeks from kickoff to launch. Larger platforms with e-commerce or booking systems run longer and are scoped individually.
02
Both, through Web Wishery. Design and development are one conversation, which is why the shipped site actually looks like the approved design.
03
Yes. Semantic structure, performance, schema markup, and answer-engine-friendly content architecture are built in from the first wireframe, not bolted on after launch.
04
Custom builds, WordPress, and Webflow depending on your team and content workflow. The platform serves the experience, never the other way around.
Ready?
Web Design engagements are referral-led and selective. Tell me what you’re building.
Hire Mark
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© 2026 Mark Andrew Palmer
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